CLIENT
Highmark Health
Megan Guido, Digital Marketing Analyst
Cindy Donohoe, Chief Marketing Officer
Taylor Kraus, Marketing Strategist
Deborah Crawford, Director, Marketing Strategy
Janele Marek, Manager, Marketing Strategy
Ashley Restivo, Manager, Customer Experience
Emily Caruso, Senior Marketing Strategist
Paul Bliss, Search Engine Optimization and Website Analytics Analyst
Caitlin O’Connor, Creative Account Liaison
Emily Kolson, Project Manager
Marisa Woznicki, Social Media Market Analyst
AGENCY
Tim Cohrs, Director of Copy
Karen Cathel, EVP, Executive Creative Director
Pete Spender, EVP, Brand Leader
Michael Stelmaszek, EVP, Executive Creative Director
Marty Muthuswami, Associate Creative Director
John Garlock, VP, Creative Director
Jamie Heberling, SVP, Brand Leader
Robin Todd, Creative Director
Jennie Hochthanner, VP, Executive Producer
Kate Wojan, Associate Creative Director
JPM Branding + Consulting
Assembly
Brunner
SUMMARY
Postpartum depression is the #1 complication of pregnancy. Yet only 15% of new moms receive treatment. Stigma and shame are powerful silencers. But to get treatment to the women who needed it, we had to break that silence. We fueled the effort by partnering with pop culture icon and postpartum depression survivor Chrissy Teigen and 20+ micro-influencers to launch #MyWishForMoms. There we engaged women-- commenting, sharing, and generating 19 million online interactions in all 50 states and 130 countries – and – a 126% increase in moms receiving treatment year-over-year.
