Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
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2018 BRONZE
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UnitedHealthcare Ways in
People see health insurance companies as increasing complexity, adding costs and creating barriers to care. Taking the complexity of the health care system head-on, we used humor to show how UnitedHealthcare could help make the system less confusing, less expensive and just plain more human. During a time when most competitors' brand health metrics were in decline, our efforts drove increases in brand familiarity, impression and trust.
Brand:
UnitedHealthcare
Client:
UnitedHealthcare
Agency:
Leo Burnett/Arc
Language:
English
FINALISTS
Amadita Laboratorio
El Tiempo a Tu Favor - Canales Amadita
Northwell Health
Doesn't Kill to Ask
Cigna Healthcare
Your New Growth Plan
