Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
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PROGRAM
2016 GOLD
2016 SILVER
The 11 Initiative
Because of Obamacare, health insurance will increasingly be sold directly to consumers instead of through the traditional B2B sales model. This is a problem for most health insurers, since the category is remarkably undifferentiated and most people dislike health insurers. Aetna started with a hero cause, smoking, to overcome distrust and demonstrate our commitment to helping people live healthily. Anti-smoking campaigns rely on scare tactics. We put a fresh, positive spin on quitting by dramatizing how every cigarette you dont smoke can give you back 11 minutes of your life.
Brand:
Aetna
Client:
Aetna Life Insurance Company
Agency:
Ogilvy & Mather
Language:
English
2016 BRONZE
The MSSNG Project
Autism Speaks was embarking on the greatest research endeavor in autism history sequence DNA of 10,000 individuals affected by autism and upload them to Google Cloud for scientists worldwide to analyze and potentially find a cure. But success required awareness, money, and talent. So we created MSSNG, the worlds first exhibition of DNA-generated art, to share this ambitious mission with the world. $6.8M has already been raised, over halfway towards the $10M goal. Awareness continues skyrocketing, with 83,916,728 impressions and over 5,000 social shares. MSSNG is on track.
Brand:
Autism Speaks
Client:
Autism Speaks
Agency:
BBDO New York
Language:
English
FINALISTS
Northwell Health
Doesn't Kill to Ask
Cigna Healthcare
Your New Growth Plan
OhioHealth
Challenging the Conventions of Cancer Care
