OhioHealth

Katy Rigsby, Vice President, Marketing and Communications
Jennifer Reimer, Vice President, Marketing and Communications
Rachel Driskell, Marketing Manager
Candice Mims, Customer Research Manager
Susan Merryman, Vice President, Communications
Anthony Mitchell, Senior Manager, Advertising and Digital Media
Kelly Feeley, Senior Marketing Manager
Doug Mason, Director - Digital Marketing and Analytics

Doe-Anderson, Inc. *Lead Agency

Stephen Kauffman, EVP, Managing Director
Amy McNatt, EVP, Chief Strategy Officer
Leyla Touma-Dailey, EVP, Chief Creative Officer
Tim Ofcacek, Sr. Art Director
Sam Plappert, Associate Creative Director
Jeanne Fackler, Senior Account Manager
Jen Walker, Media Supervisor
Natalie Weis, Creative Director
Briony Norcross, Brand Strategist
Megan Radford, Director of Project Management
Bridget Harmon, Senior Digital Media Strategist
Matt Boyle, Broadcast Producer
Delane Wise, VP, Director of Broadcast Production
Derek Kopecky, Analytics Supervisor

OhioHealth’s cancer care had just 5% awareness in a market where a single competitor dominated: the big research hospital. Since we couldn’t out-credential or out-spend the competition, we had to out-inspire them. The work challenged all the conventions of cancer care marketing, and the idea that thinking about the future was off limits for cancer patients and their families. Through a joyful, and defiantly update campaign, we inspired people to Keep Making Plans. And in doing so, we raised awareness and consideration for OhioHealth within months.