Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
MedExpress Urgent Care needed a way to pull 18-34-year-olds away from their habit of unnecessarily visiting the ER for injuries that could be treated faster, cheaper, and easier at MedExpress. We knew educating consumers about MedExpress's services during an emergency would be too late, so we educated them during the most non-emergency time we could think of by diagnosing fail videos on the internet. The work resulted in a 10% YoY increase in traffic for services like sprains, broken bones, and stitches.
The Tiniest Listing
Cook County Health and Hospitals System (CCHHS) is one of the only public hospitals in Chicago offering a Level-III NICU for premature babies. In Chicago, 1 in 10 babies are born premature, costing nearly $4,000 per night. Because CCHHS provides care regardless of ability to pay, they created the "Tiniest Listing" to raise funds--an online rental allowing you to book a stay in the NICU to support preemie babies and their families. Chicagoans resonated with this sense of home, and donations increased 162% in the first four months.
Brand: Cook County Health
Client: Cook County Health & Hospitals System
As the long-standing, dominant provider in western Pennsylvania (WPA), UPMC is well known, well respected and well funded, with an excellent quality reputation. Allegheny Health Network (AHN) was the newcomer. Established in 2013, AHN was outspent and “out-historied.” They needed an identity, and to increase patient volume. In 2016/2017, a new campaign achieved both – driving a significant increase in unaided awareness and doubling AHN’s growth goals in a declining industry; accomplished through a uniquely authentic approach with no actors, no scripts and no do-overs.
Brand: Allegheny Health Network
Client: Highmark Health