Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

2021 BRONZE

UnitedHealthcare Take Advantage

The Medicare Advantage marketplace gets more crowded every year. UnitedHealthcare needed to find a way to stand out. The target—Boomers—are getting older, but definitely don’t feel old. Problem is, in popular entertainment and media, people 65+ are regularly shown as old, even feeble. UnitedHealthcare portrayed and made Boomers feel like “rock stars”. The campaign increased brand consideration and surpassed membership enrollment goals.

Brand: UnitedHealthcare
Client: UnitedHealthcare
Agency: Leo Burnett Chicago
Language: English

2020 SILVER

#MyWishForMoms gives voice to postpartum depression

Allegheny Health Network set out to break the silence surrounding the #1 complication of pregnancy -- postpartum depression. Over 500,000 women suffer annually, and most do so in silence. Harnessing the community-building power of social media, and the star power of pop icon Chrissy Teigen, #MyWishForMoms generated a phenomenal 19 million interactions online from women in all 50 states, 130 countries - and - a 126% increase in moms treated year over year. It became one giant step toward erasing the silence for this serious, at times fatal, health issue.

Brand: Allegheny Health Network
Client: Highmark Health
Agency: Doner
Language: English

2019 SILVER

Fail Fearlessly

MedExpress Urgent Care needed a way to pull 18-34-year-olds away from their habit of unnecessarily visiting the ER for injuries that could be treated faster, cheaper, and easier at MedExpress. We knew educating consumers about MedExpress's services during an emergency would be too late, so we educated them during the most non-emergency time we could think of by diagnosing fail videos on the internet. The work resulted in a 10% YoY increase in traffic for services like sprains, broken bones, and stitches.

Brand: MedExpress
Client: MedExpress
Agency: Fitzco
Language: English

FINALISTS

Northwell Health Doesn't Kill to Ask

Cigna Healthcare Your New Growth Plan

OhioHealth Challenging the Conventions of Cancer Care