Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
UnitedHealthcare Ways in
People see health insurance companies as increasing complexity, adding costs and creating barriers to care. Taking the complexity of the health care system head-on, we used humor to show how UnitedHealthcare could help make the system less confusing, less expensive and just plain more human. During a time when most competitors' brand health metrics were in decline, our efforts drove increases in brand familiarity, impression and trust.
Agency: Leo Burnett/Arc
Can Thinking Small Win Big?
Pearle Vision was started by Dr. Stanley Pearle with one small practice. But 500 locations later, Dr. Pearles vision of neighborhood eye care got lost in a sea of big deals and promises. Our BIG challenge was to convince people, in a category where small independent doctors win, to re-consider Pearle Vision. By going back to our roots of small neighborhood eye care and building relationships one at a time, we went from being considered big-box chain eye care to being the national chain perceived as having the highest quality doctors.
Brand: Pearle Vision
Agency: Energy BBDO