Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

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Brand: Prega News
Client: Mankind Pharma Limited
Agency: ADK Fortune Communications Pvt. Ltd.

UnitedHealthcare Ways in

People see health insurance companies as increasing complexity, adding costs and creating barriers to care. Taking the complexity of the health care system head-on, we used humor to show how UnitedHealthcare could help make the system less confusing, less expensive and just plain more human. During a time when most competitors' brand health metrics were in decline, our efforts drove increases in brand familiarity, impression and trust. 


Brand: UnitedHealthcare
Client: UnitedHealthcare
Agency: Leo Burnett/Arc

Can Thinking Small Win Big?

Pearle Vision was started by Dr. Stanley Pearle with one small practice. But 500 locations later, Dr. Pearles vision of neighborhood eye care got lost in a sea of big deals and promises. Our BIG challenge was to convince people, in a category where small independent doctors win, to re-consider Pearle Vision. By going back to our roots of small neighborhood eye care and building relationships one at a time, we went from being considered big-box chain eye care to being the national chain perceived as having the highest quality doctors.


Brand: Pearle Vision
Client: Luxottica
Agency: Energy BBDO

2019_he_2019_e-3504-357_hero_1 Pearle Vision Putting the Care back in Eye Care
2019_he_2019_e-3977-035_hero_1 Allegheny Health Network All of her. All of her life.
2019_he_2019_e-4074-256_hero_1 Highmark Blue Cross Blue Shield Dr. Match
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