Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
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2021 SILVER
The Hot Tea Stain
1 in 3 households in Pakistan have a child burn victim. Most are casualties of the most common Pakistani household item: hot tea, and the negligent manner in which it is handled. Through an astonishingly powerful film and campaign, which emphasised to parents that a burn on a child is one tea stain that can never be removed, we effectively managed to change behaviour so much that in the 6 months following the campaign, child burn cases due to hot tea reduced by an incredible 50%.
Brand:
The Hot Tea Stain
Client:
Shalamar Hospital
Agency:
BBDO Pakistan
Language:
English
2021 BRONZE
UnitedHealthcare Take Advantage
The Medicare Advantage marketplace gets more crowded every year. UnitedHealthcare needed to find a way to stand out. The target—Boomers—are getting older, but definitely don’t feel old. Problem is, in popular entertainment and media, people 65+ are regularly shown as old, even feeble. UnitedHealthcare portrayed and made Boomers feel like “rock stars”. The campaign increased brand consideration and surpassed membership enrollment goals.
Brand:
UnitedHealthcare
Client:
UnitedHealthcare
Agency:
Leo Burnett Chicago
Language:
English
2020 SILVER
#MyWishForMoms gives voice to postpartum depression
Allegheny Health Network set out to break the silence surrounding the #1 complication of pregnancy -- postpartum depression. Over 500,000 women suffer annually, and most do so in silence. Harnessing the community-building power of social media, and the star power of pop icon Chrissy Teigen, #MyWishForMoms generated a phenomenal 19 million interactions online from women in all 50 states, 130 countries - and - a 126% increase in moms treated year over year. It became one giant step toward erasing the silence for this serious, at times fatal, health issue.
Brand:
Allegheny Health Network
Client:
Highmark Health
Agency:
Doner
Language:
English
FINALISTS
Amadita Laboratorio
El Tiempo a Tu Favor - Canales Amadita
Northwell Health
Doesn't Kill to Ask
Cigna Healthcare
Your New Growth Plan
