Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

2019 SILVER

The Sound of Shisha

The sound of shisha social experiment aimed to create a wake-up call amongst the Lebanese population, carelessly smoking its way to cancer because “shisha is not smoking”. Instead of confronting them we decided to use their beloved shisha itself as a device to help bring our message home and get people to directly question their behaviour while puffing on the poison. The video of our stunt spread like wildfire on social media, causing a heated national debate ultimately pushing a previously unwilling government to look into the issue. 

Brand: AUBMC
Client: AUBMC
Agency: TBWA/RAAD (Lebanon)
Language: English

2019 SILVER

The Tiniest Listing

Cook County Health and Hospitals System (CCHHS) is one of the only public hospitals in Chicago offering a Level-III NICU for premature babies. In Chicago, 1 in 10 babies are born premature, costing nearly $4,000 per night. Because CCHHS provides care regardless of ability to pay, they created the "Tiniest Listing" to raise funds--an online rental allowing you to book a stay in the NICU to support preemie babies and their families. Chicagoans resonated with this sense of home, and donations increased 162% in the first four months.

Brand: Cook County Health
Client: Cook County Health & Hospitals System
Agency: Ogilvy
Language: English

2018 GOLD

#LivingProof

As the long-standing, dominant provider in western Pennsylvania (WPA), UPMC is well known, well respected and well funded, with an excellent quality reputation. Allegheny Health Network (AHN) was the newcomer. Established in 2013, AHN was outspent and “out-historied.” They needed an identity, and to increase patient volume. In 2016/2017, a new campaign achieved both – driving a significant increase in unaided awareness and doubling AHN’s growth goals in a declining industry; accomplished through a uniquely authentic approach with no actors, no scripts and no do-overs.

Brand: Allegheny Health Network
Client: Highmark Health
Agency: Doner
Language: English

FINALISTS

Northwell Health Doesn't Kill to Ask

Cigna Healthcare Your New Growth Plan

OhioHealth Challenging the Conventions of Cancer Care