Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

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Blue Hen

Highmark Blue Cross Blue Shield Delaware needed to retain 60K+ state employees after a national insurer negotiated with the State of Delaware to take half of their business with a less expensive plan. By building on an insight that only Highmark Delaware could own, we connected with state employees on an emotional level by tapping into Delawareans’ deep Blue Hen pride. And despite cost and convenience disadvantages, the campaign achieved 97% of total retention goal in six weeks and delivered 3-to-1 ROI.


Brand: Highmark Blue Cross Blue Shield Delaware
Client: Highmark Health
Agency: Partners + Napier

Last Laugh


Brand: Indian Association of Palliative Care
Client: Indian Association of Palliative Care (IAPC)
Agency: Medulla Communications Pvt. Ltd.

Opening the door for breast self-examination in rural India


Brand: Narayana Health
Client: Narayana Health
Agency: McCann Worldgroup India

2019_he_2019_e-3504-357_hero_1 Pearle Vision Putting the Care back in Eye Care
2019_he_2019_e-3977-035_hero_1 Allegheny Health Network All of her. All of her life.
2019_he_2019_e-4074-256_hero_1 Highmark Blue Cross Blue Shield Dr. Match
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