Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
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PROGRAM
2022 GOLD
This Is Our Shot
COVID-19 is the health crisis of our time. As one of America’s leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, and equitable distribution. We needed breakthrough creative, a unifying rallying cry: “This Is Our Shot.” To enable precise targeting, we created a “Vaccine Readiness Model” that facilitated accurate prediction of individuals most likely to want a vaccine. A phased marketing approach allowed flexibility among ever-changing vaccine availability and consumer eligibility. Ultimately, we administered 34.6M COVID-19 vaccines, saving millions of lives.
Brand:
Walgreens
Client:
Walgreens
Agency:
The Pharm Global
Language:
English
2022 BRONZE
Rewriting the healthcare script for seniors.
A small regional health plan goes up against giants like Anthem and United HealthCare to grow its Medicare member base. We wanted to Be the brand that understands individuality, celebrating our differences while protecting what makes our lives truly ours: our health. The result of the campaign: response grew significantly, and SHP had its best year in a decade, with 23% YOY enrollment growth.
Brand:
Security Health Plan
Client:
Security Health Plan
Agency:
Yamamoto
Language:
English
2022 BRONZE
“now. that’s better.” campaign launch
Telehealth provider MDLIVE needed to reclaim the high utilization that came – and subsided – with the pandemic spike in usage in March/April 2020. A goal of hitting 150,000 visits per month while reducing Cost Per Consult from $20 to $15/visit. With media and messaging targeted to the highest-value audience, we launched our “now. that’s better.” campaign on June 1, 2021. By August 31, we outperformed objectives – achieving our first month with 150,000+ visits in 16 months, while reducing Cost Per Consult by 40% to $12/visit.
Brand:
MDLIVE
Client:
MDLIVE
Agency:
Partners + Napier
Language:
English
FINALISTS
Northwell Health
Doesn't Kill to Ask
Cigna Healthcare
Your New Growth Plan
OhioHealth
Challenging the Conventions of Cancer Care
