Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

2021 GOLD

Stuck

In a challenging economy we needed to promote Dubai Science Park but it wasn’t top-of-mind of healthcare and scientific businesses. We discovered a key area of focus: Paralysis. It was unspoken of by companies. To reach businesses, we wanted to create mass awareness and media attention. We launched “STUCK”, making people feel the challenges facing people with paralysis and creating solutions to prevent and manage paralysis. With low budgets, through cross-channel engaging experiences, we enhanced public awareness of the challenges facing people with paralysis and attracted companies to create solutions.

Brand: Dubai Science Park
Client: Tecom Group - Dubai Science Park
Agency: McCann Health Middle East
Language: English

2021 GOLD

Blood Unity

Donner Sang Compter (a non-profit in Lebanon) wanted to help with a prevalent healthcare challenge of low voluntary blood donations. Truth is, blood is a precious resource but on the Day of Ashura, blood was spilled and wasted as ‘sacrifice’. So, we created “Blood Unity”. encouraging people to sacrifice their blood by donating it and benefitting others who needed it, instead of spilling and wasting it. And converted a ritual of bloodletting into one of bloodgiving. Despite low budgets, we influenced a positive change, saved lives, and hit national records.

Brand: Donner Sang Compter
Client: Donner Sang Compter (DSC)
Agency: FP7 McCann Dubai
Language: English

2021 GOLD

Science Will Win

In early 2020, as uncertainty ruled, and the everyday was overrun by “alternate facts” and the objectivity of “science” was being openly questioned by some, Pfizer introduced a new corporate reputation campaign, SCIENCE WILL WIN. It provided tangible and believable evidence of change, reinforced Pfizer’s reputation as a patient-focused scientific leader within the Biopharma industry and put its big pharma past in the past.

Brand: Pfizer
Client: Pfizer Inc.
Agency: Grey NY
Language: English

FINALISTS

Amadita Laboratorio El Tiempo a Tu Favor - Canales Amadita

Northwell Health Doesn't Kill to Ask

Cigna Healthcare Your New Growth Plan