AGENCY
Tahaab Rais, Regional Head of Strategy
Fouad Abdel Malak, Regional Executive Creative Director
Oliver Robinson, Regional Executive Creative Director
Nerine Gardiner, Senior Copywriter
McCann Health Middle East *Lead Agency
Prajakta More, Associate Creative Director
Taskeen Limalia, Associate Creative Director
FP7 McCann Beirut
karim Kazan, Executive Creative Director
Rosy Mouallem, Senior Art Director
Carl Bou Abdallah, Strategy manager
SUMMARY
Donner Sang Compter (a non-profit in Lebanon) wanted to help with a prevalent healthcare challenge of low voluntary blood donations.
Truth is, blood is a precious resource but on the Day of Ashura, blood was spilled and wasted as ‘sacrifice’.
So, we created “Blood Unity”. encouraging people to sacrifice their blood by donating it and benefitting others who needed it, instead of spilling and wasting it. And converted a ritual of bloodletting into one of bloodgiving.
Despite low budgets, we influenced a positive change, saved lives, and hit national records.