Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

2016 BRONZE

The MSSNG Project

Autism Speaks was embarking on the greatest research endeavor in autism history sequence DNA of 10,000 individuals affected by autism and upload them to Google Cloud for scientists worldwide to analyze and potentially find a cure. But success required awareness, money, and talent. So we created MSSNG, the worlds first exhibition of DNA-generated art, to share this ambitious mission with the world. $6.8M has already been raised, over halfway towards the $10M goal. Awareness continues skyrocketing, with 83,916,728 impressions and over 5,000 social shares. MSSNG is on track.

Brand: Autism Speaks
Client: Autism Speaks
Agency: BBDO New York
Language: English

2016 BRONZE

Turning a Drugstore into a Health Leader

For over 10 years, CVS had been helping to reshape the face of healthcare, but so quietly that it was largely seen as just your corner drugstore. No one knew all the powerful but largely invisible ways CVS was delivering better health to millions of Americans daily. We successfully introduced CVS Health to consumers and health professionals across the country as a company dedicated to the thing that matters most of all. Health.

Brand: CVS Health
Client: CVS Health
Agency: BBDO New York
Language: English

2015 GOLD

KYSS- Know Your Status Stage

Almost 30% of new HIV cases in NYC come from youth (60% of whom don't know they carry the virus), so we needed them to get tested. But HIV is not on kids radar today or something they want to think about, so we created something they would care about. KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test. All 500 concert tickets "sold out," meaning youth learned their status and helped stop HIV.

Brand: LifeBeat
Client: LifeBeat
Agency: Grey New York
Language: English

FINALISTS

Amadita Laboratorio El Tiempo a Tu Favor - Canales Amadita

Northwell Health Doesn't Kill to Ask

Cigna Healthcare Your New Growth Plan