Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
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PROGRAM
2016 BRONZE
Turning a Drugstore into a Health Leader
For over 10 years, CVS had been helping to reshape the face of healthcare, but so quietly that it was largely seen as just your corner drugstore. No one knew all the powerful but largely invisible ways CVS was delivering better health to millions of Americans daily. We successfully introduced CVS Health to consumers and health professionals across the country as a company dedicated to the thing that matters most of all. Health.
Brand:
CVS Health
Client:
CVS Health
Agency:
BBDO New York
Language:
English
2015 GOLD
KYSS- Know Your Status Stage
Almost 30% of new HIV cases in NYC come from youth (60% of whom don't know they carry the virus), so we needed them to get tested. But HIV is not on kids radar today or something they want to think about, so we created something they would care about. KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test. All 500 concert tickets "sold out," meaning youth learned their status and helped stop HIV.
Brand:
LifeBeat
Client:
LifeBeat
Agency:
Grey New York
Language:
English
2015 SILVER
Can Thinking Small Pay Off Big-Time?
Pearle Vision was started by Dr. Stanley Pearle with a small practice in Savannah, Georgia. But nearly 600 stores later, Dr. Pearles vision of genuine care in every neighborhood got lost in a sea of big deals and big promises. Pearle Vision was talking big, but getting smaller. Our challenge was to convince people, in a category where small independent doctors win, to re-consider Pearle Vision. We saw big changes by going back to the future and thinking small delivering on Dr. Pearles dedication to genuine care neighborhood by neighborhood.
Brand:
Pearle Vision
Client:
Pearle Vision
Agency:
Energy BBDO
Language:
English
FINALISTS
Northwell Health
Doesn't Kill to Ask
Cigna Healthcare
Your New Growth Plan
OhioHealth
Challenging the Conventions of Cancer Care
