Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

CVS Health
Turning a Drugstore into a Health Leader

RAN IN: United States

CLIENT
CVS Health

Heidi Devlin, Vice President, Advertising
Whitney Hardy, Vice President, Marketing and Enterprise Branding

AGENCY
BBDO New York *Lead Agency

Morgan Seamark, EVP, Senior Director
Deepthi Prakash, SVP, Group Planning Director
Justin Perrelli, Account Manager
Regina Iannuzzi, VP Executive Producer
Rebecca Nadilo, Planning Director
Bill Schwab, SVP, Senior Creative Director
David Lubars, Chief Creative Officer, Worldwide
Tom Darbyshire, EVP, Executive Creative Director


Mindshare


Edelman


The Marketing Arm


SUMMARY

For over 10 years, CVS had been helping to reshape the face of healthcare, but so quietly that it was largely seen as just your corner drugstore. No one knew all the powerful but largely invisible ways CVS was delivering better health to millions of Americans daily. We successfully introduced CVS Health to consumers and health professionals across the country as a company dedicated to the thing that matters most of all. Health.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Branded Content, Consumer Involvement/User Generated, Events, Interactive/Online, OOH, PR, Print, Retail Experience, Social Media, TV

Audience: Boomers (45+)

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: National

Language: English