Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

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2015 SILVER

Get a Shot. Give a Shot.

While Walgreens was the first US pharmacy to offer flu shots, countless competitors were entering the marketplace, making flu shots ubiquitous. How could they differentiate a completely commoditized offering? Enter Get a Shot. Give a Shot. Through a partnership with the UN Foundations Shot@Life Campaign, we gave consumers an inspiring opportunity. By getting their flu shot at Walgreens, theyd help provide a life-saving vaccine to a child in need. And help, they did. Immunizations were 118% to goal, brand perceptions increased 21 points, and three million children received life-saving vaccines.

Brand: Walgreens Company
Client: Walgreens
Agency: GSD&M
Language: English

2015 BRONZE

A New Conversation Promoting Mental Health in America

1 in 4 Americans are impacted by mental illness yet many suffer in silence; are you surprised? Mental illness is the most prejudiced issue in society. We found that if we want people to speak up, first we needed to promise: I will listen. #IWillListen was a way for people to advocate their support where it mattered most: on their social networks, at work, on campus and in their community. We earned 13K promises; inaugurated a statewide #IWilllisten day and created a new way for people to find help.

Brand: National Alliance on Mental Illness (NAMI) NYC Metro
Client: National Alliance on Mental Illness NYC Metro
Agency: J. Walter Thompson
Language: English

2014 BRONZE

Let's Do This Together

For a small state, RI had huge healthcare challenges including increased competition from national carriers. With new affordable plans, a new collaborative attitude, and in anticipation of the ACA it was time for BCBSRI to hit the rebrand button with one simple idea: healthcare challenges were so large that the best approach was a holistic one we had to do it together. By humanizing the health insurer and embedding the brand into the community, the campaign built trust and favorability, now a solid 20% higher than the competition.

Brand: Blue Cross Blue Shield of Rhode Island
Client: Blue Cross Blue Shield of Rhode Island
Agency: PARTNERS+simons
Language: English