Insurance
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
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2024 BRONZE
Dr. Rick
Since Dr. Rick’s launch in 2020, the Parenta-Life Coach has become Progressive’s most-watched content of all time and our target audience’s most-loved character. And in 2023, as our addressable target audience aged and dwindled, the shift in behavior created new campaign opportunities. A moment where we could push the boundaries of this beloved brand character and put him spaces we hadn’t gone before. All in an effort to keep campaign momentum high and achieve positive business results.
Brand:
Progressive Insurance
Client:
Progressive Insurance
Agency:
Arnold Worldwide
Language:
English
2023 GOLD
Resilience Road
Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. And 97% of disaster funding is spent on rebuild/recovery and only 3% spent on prevention. To break the cycle, Suncorp Insurance shifted its long-term strategy from one of supporting ‘recovery’ to one of enabling ‘resilience’. Over the last three years, this has led to multiple brand acts and industry-leading products that are shaping the insurance landscape and resulting in long term success that proves resilience is the most valuable thing an insurer can now offer.
Brand:
Suncorp Insurance
Client:
Suncorp Insurance
Agency:
Leo Burnett Sydney
Language:
2023 SILVER
The Last Performance
New Zealand is one of the most under-insured countries in the world for life insurance. To tackle this, we partnered up with NZ’s most popular ‘murder mystery’ TV show – The Brokenwood Mysteries. In an partnership that pushed the boundaries of what was possible with a media integration, we brought the murdered characters back from the dead for one last performance that challenged Kiwis to rethink preconceptions around life insurance. This inventive use of television, captured the attention of NZ and got the nation more interested in life insurance.
Brand:
Partners Life
Client:
Partners Life
Agency:
Special Auckland
Language:
FINALISTS
The General
The General Sound Studio
The General
The General Gives you a Break
AAA (American Automobile Association)/ACG (Auto Club Group)
Expect Something More From AAA, The Auto Club Group
