CLIENT
Partners Life
1. Naomi Ballantyne - Managing Director
2. Kris Ballantyne - Chief Customer Officer
3. Tina Morgan - General Manager Marketing
4. Mika Ballantyne - Marketing Communications Manager
AGENCY
1. Tony Bradbourne - Founder – CEO / CCO
2. Lisa Fedyszyn -Executive Creative Director
3. Jonathan McMahon - Executive Creative Director
4. Rory Gallery - Chief Strategy Officer
5. Hugo Parcell - Group Business Director
6. Briar Rowsell -Media Director
SUMMARY
New Zealand is one of the most under-insured countries in the world for life insurance. To tackle this, we partnered up with NZ’s most popular ‘murder mystery’ TV show – The Brokenwood Mysteries. In an partnership that pushed the boundaries of what was possible with a media integration, we brought the murdered characters back from the dead for one last performance that challenged Kiwis to rethink preconceptions around life insurance. This inventive use of television, captured the attention of NZ and got the nation more interested in life insurance.
