Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
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2024 BRONZE
The Shift from Value to Valuable
INFINITI transformed luxury brand perceptions by pivoting its marketing strategy to emphasize the way interior cabins made drivers feel. In a category that focuses on performance and thrill, INFINITI shifted focus inward, highlighting the physical and emotional restoration of stepping into an INFINITI. This pivot, championing INFINITI's luxury interior proof points, drove a 20% increase in consideration, doubled willingness-to-pay, and elevated INFINITI's brand perceptions. This drastic reorientation significantly lifted sales and cemented INFINITI as a true luxury brand.
Brand:
INFINITI
Client:
INFINITI Motor Company
Agency:
Publicis Q
Language:
English
2023 GOLD
Acura Type S Launch Campaign—”Chiaki’s Journey”
“Chiaki’s Journey,” a four-part anime series, challenged the conventions of excessive sheet metal and horsepower one-upmanship in the premium performance auto category. Leveraging Acura’s unique Japanese heritage, the campaign captured consumers’ imaginations and delivered results throughout the marketing ecosystem. TypeS Awareness +10% pointsTypeS Favorability +6% pointsCampaign Appeal/Salience/Persuasion > 90%Increased Qualified Shopping Activity +29%TLX TypeS mix = 22%MDX TypeS mix = 42% It was also a halo for Acura with brand consideration improving 14% points in Q1 2022.
Brand:
Acura
Client:
American Honda Motor Company
Agency:
MullenLowe US
Language:
English
2023 SILVER
VOLKSWAGEN 70 AÑOS. Un encuentro de generaciones que devolvió la marca al futuro y al corazón de los brasileños.
Volkswagen se reconectó con la emoción de los brasileños y logró el mayor engagement orgánico en 48 horas en la historia de Brasil al utilizar la tecnología para unir a madre e hija en un dueto histórico. ¦ Volkswagen se reconectó con la emoción de los brasileños y logró el mayor engagement orgánico en 48 horas en la historia de Brasil al utilizar la tecnología para unir a madre e hija en un dueto histórico.
Brand:
Volkswagen- 70
Client:
Volkswagen do Brasil
Agency:
Almap BBDO
Language:
Spanish
FINALISTS
Mazda
El camino hacia una marca premium
ACURA
Chiaki’s Journey: The Sequel
Chrysler Pacifica
Chrysler Pacifica “The Path to Vanlightenment”
