Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
The Man who saw the New Insignia
We broke the scheme in the automotive category proving that without the support of TV advertising, digital activities can effectively bring the new model to the market. Engaging Marcin Dorociński as a "man who saw the new Insignia", we presented to clients a desirable and mysterious car, to which only the unique and selected people can be the first to access. We have exceeded the ambitious goal of 900 orders before the car will appear in showrooms by 66 units.
Brand: OPEL Insignia
Client: Opel Poland
Agency: Stars and Buzz
Share The Love
Every holiday season, Subaru faces a conundrum: how to compete for sales while every other auto manufacturer spends millions on incentives? The answer? Sell love, not the car. Subaru donates $250 to charity for every vehicle purchased during its Share the Love event. It’s a new thought in the automotive space: instead of more money in our pocket, put it in the pocket of those who need it most. Another radical thought? Don’t include a single vehicle in the advertising. The result was the largest sales month in company history.
Brand: Subaru of America
Client: Subaru of America
Agency: Carmichael Lynch