Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2019 SILVER

Suzuki Jimny

Con un presupuesto reducido, la nueva versión de un vehículo que tradicionalmente no cabe en ninguna categoría, que permaneció sin estático durante años y que no contaba con público definido, decide relanzarse, esperando Pre-vender en solo 30 días decenas de vehículos que tardarían meses en llegar a RD . Una idea pegajosa, ejecuciones inteligentes y deployment preciso no solamente lograron un 100% en la pre-venta, sino que todo sucedió en solo 8 días y además selograron ventas adicionales de un 300%.

Brand: Suzuki Jimny
Client: Santo Domingo Motors
Agency: Know How S.R.L
Language: Spanish

2019 BRONZE

FAW-VW T-Roc: Step into Stories

FAW-VW T-ROC launched in the summer of 2018, targeting at young generation and featuring 4 MOTION all-wheel drive. For eighty years since the emergence of SUV, where could people venture except for driving over mountains and coasts？ Research indicated that young people preferred to escape from pressure by devoting to habits, shows and books. T-ROC “Step into Stories” campaign took people to the classic scenes of stories. Collaborating with Mafengwo, we opened the route towards shooting sites and story origins for people to experience. Cooperating with Kindle, we secured popular IP copyright at ultra-low cost. The advertising targeted to forums, series fans and other circles. On the launch day, the number of test-drive online booking exceeded forecast, contributing to sales conversion. T-ROC realized both communication and sales boost. Surpassed beyond the competitor brand who talked big stories, T-ROC accompanied people to go beyond the common, and step into stories.

Brand: FAW-VW T-ROC
Client: FAW-VOLKSWAGEN AUTOMOTIVE Co., LTD.
Agency: Hylink Beijing
Language: Mandarin

2019 BRONZE

No More Accident for the Family

The auto market is saturated with safety technology. How does the Volkswagen stand out? We have learned that people only pay attention to safety features when they face death. But how can a brand discuss about death without causing fears or moreover, creating warmth? We found a family with the most experience of death - the crash test dummies. They tested the Volkswagen's safety technology themselves, no more car crash, and back to their ordinary life. The result, the number of test drive appointment was much higher than expected, and the sales growth was higher than the market growth rate during the same period.

Brand: Volkswagen
Client: Audi Volkswagen Taiwan Co., Ltd
Agency: Ogilvy Taiwan
Language: Mandarin