Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
Hybridizing Toyota sales.
Even though hybrid vehicles are the future of automobiles and Toyota, we don’t remain passive. We used infomercials to debunk hybrid myths and replace them with hybrid advantages. The future has become the present: campaign led to 50% increase in hybrid sales (3 out of 10 cars) and we the end up 2017 year with 70% growth of hybrid cars.
Client: Toyota Motor Poland
The Man who saw the New Insignia
We broke the scheme in the automotive category proving that without the support of TV advertising, digital activities can effectively bring the new model to the market. Engaging Marcin Dorociński as a "man who saw the new Insignia", we presented to clients a desirable and mysterious car, to which only the unique and selected people can be the first to access. We have exceeded the ambitious goal of 900 orders before the car will appear in showrooms by 66 units.
Brand: OPEL Insignia
Client: Opel Poland
Agency: Scholz & Friends Warszawa