INFINITI Motor Company

Publicis Q *Lead Agency

Nicolas Sintiak, Chief Strategy Officer
Brian Carley, Chief Creative Officer
Shane Haney, SVP, Executive Client Partner
Malavika Rao, GVP, Brand Strategy
Kyle Flynn, GVP, Brand Strategy
Liza De Angelis, GVP, Client Partner
Bill Carlson, Group Creative Director
Ursula Marrow, VP, Brand Strategy
Eric Powers, Associate Director, Brand Strategy
Anthony Garetti, Executive Producer
Hank Romero, VP, Creative Operations and Delivery
Lauren Spence, Senior Strategist
Joshua Foster, Creative Director
Mike Maher, Creative Director
John Frazier, Product Lead
Trevor Hembling, Associate Producer
Rebekah Baker, Associate Producer
Phil Scates, Group Account Director
Amy Kathryn Reddoch, Account Supervisor
Peter Bech, Senior Business Manager
Mikkel EG Nielsen, Editor
Kathryn Lenihan, Assistant Editor
Eve Kornblum, Executive Producer
Shayna Rubin, Producer
Peter Brandt, Editor
Alex Liu, Assistant Editor
Jerome Madlambayan, Associate Director, Project Manager
Shannon Parsons, Senior Project Manager
Samantha Calvert, Associate Director, Project Management
Craig Couture, GVP, Program Management
Tammy Pepito, SVP, Social Content and Engagement Strategy
Rebecca Carlson, VP, Social Content and Engagement Strategy
Rebekka Koontz, Associate Director, Social Content and Engagement Strategy
Jake Fowler, Director, Social Content and Engagement Strategy

OMD

Epsilon

Critical Mass

MJZ

Michael Spiccia, Director
Noah Goldsmith, Executive Producer
Ben Scandrett-Smith, Executive Producer
Laurie Boccaccio, Line Producer
Donald Taylor, Line Producer

INFINITI transformed luxury brand perceptions by pivoting its marketing strategy to emphasize the way interior cabins made drivers feel. In a category that focuses on performance and thrill, INFINITI shifted focus inward, highlighting the physical and emotional restoration of stepping into an INFINITI. This pivot, championing INFINITI's luxury interior proof points, drove a 20% increase in consideration, doubled willingness-to-pay, and elevated INFINITI's brand perceptions. This drastic reorientation significantly lifted sales and cemented INFINITI as a true luxury brand.