Small Budgets - Non-Profit

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2024 SILVER

Redefining “Special”

Everyone knows the Special Olympics. But not many recognize the incredible impact they have on the lives of thousands of athletes. We needed to redefine what it means for the organization and its athletes to be “special.” So our rally cry was born: “Special isn’t what we are, it’s what we do.” With a small media budget of $88K but a powerful idea, we received 700% beyond what we invested. This wasn’t just another advertising campaign, but a movement to shift cultural perceptions, increase participation and #DoSomethingSpecial.

Brand: Special Olympics Northern California
Client: Special Olympics Northern California
Agency: Barrett Hofherr
Language: English

2023 GOLD

Dirty Laundry

Challenge:With a jail sentence by Law of only 0-5 years, in Lebanon, rape is not considered a serious crime.  Insight: Rape survivors are silenced to preserve the family's honour, or as it's put in Lebanon, "don't air our dirty laundry." Idea: ABAAD sought to increase the jail sentence for rape by letting people known that RAPED BODIES ARE NOT DIRTY LAUNDRY. Action:Collaborating and co-creating with two influential and creative women, we gave a voice to silenced survivors, by airing dirty laundry, through branded content and on-ground demonstrations. 

Brand: ABAAD
Client: ABAAD Resource Center for Gender Equality
Agency: Publicis Groupe - Leo Burnett Middle East (Lebanon)
Language: English

2023 SILVER

Something To Offend Everyone

To make a name for the Brooklyn Film Festival as a much-needed space to have your cultural views challenged, we created a campaign that boldly embraced uncomfortable feelings. "Something To Offend Everyone" was centered around comedic conversation starters that ultimately succeeded in sparking interest in the festival. Across the board our work drove increased interaction compared to the previous year's campaign including a 25% increase in search, a 272% increase film views, a 9% lift in web-traffic, a 17% increase in attendance and a 35% increase in film submissions.

Brand: Brooklyn Film Festival
Client: Brooklyn Film Festival
Agency: MullenLowe
Language: English

FINALISTS

Greenpeace ArzePay

PERIOD. Period Tax

Cleveland Clinic Cleveland Clinic Help.