AGENCY
Jamie Barrett, CCO
Todd Eisner, ECD
Michael Simon, Art Director
Daisy Serafini, Art Director
Liam Berg, Copywriter
Marianne Lawlor, Senior Producer
Megan Wakeman, Account Director
Satara Post, Account Manager
Amie Chan, Head of Strategy
Kiersten Hazard, Senior Strategist
Conor Duignan, Head of Production
Robert Woods, Head of Accounts
Miriam Bookey, Program 11 / Partner, Head of Strategy
Adam Rogers, Program 11 / Research Analyst
Avocados & Coconuts
M Squared Productions
DMAX Imaging
Ways & Means
Karen Halstead, Founder
Diana Bormuth, Founder
SUMMARY
Everyone knows the Special Olympics. But not many recognize the incredible impact they have on the lives of thousands of athletes. We needed to redefine what it means for the organization and its athletes to be “special.” So our rally cry was born: “Special isn’t what we are, it’s what we do.” With a small media budget of $88K but a powerful idea, we received 700% beyond what we invested. This wasn’t just another advertising campaign, but a movement to shift cultural perceptions, increase participation and #DoSomethingSpecial.
