Small Budgets - Non-Profit
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2021 GOLD
Pizza Hut X IKEA Meatball Pizza
The world of music is a master at this - collaborations between artists across genres, creating innovative new sounds, opening up exposure and ‘trial’ amongst respective fan bases. When Pizza Hut HK cooked up IKEA meatballs topping as their next novelty pizza, we pushed the collaboration further - creating SÄVA, the world’s first flat-packed home pizza experience, stirring up a limited edition frenzy across both brands’ followers. SÄVA surpassed sales forecasts by 86%, and gave Pizza Hut a vital boost in the Covid-critical home delivery market. A salivating collaboration indeed!
Brand:
Pizza Hut
Client:
Jardine Restaurant Group - Pizza Hut
Agency:
Ogilvy Hong Kong
Language:
English
2021 GOLD
Back to School
Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.
Brand:
Sandy Hook Promise
Client:
Sandy Hook Promise
Agency:
BBDO New York
Language:
English
FINALISTS
Greenpeace
ArzePay
PERIOD.
Period Tax
Cleveland Clinic
Cleveland Clinic Help.
