Small Budgets - Non-Profit
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2021 SILVER
Cut Out the Bullshit
2020 was the most deadly year for gun violence in America on record. But with the torrent of overlapping crises in the news, the gun violence crisis was getting lost. How could Change the Ref, run by Manuel Oliver in memory of his son Joaquin, maintain attention for the white-hot gun control issue among its harshest critics (white male gun owners)? With just $1,000, we found the answer at the intersection of fathers, sons and America’s favorite pastime: Baseball.
Brand:
Change the Ref
Client:
Change the Ref
Agency:
MullenLowe U.S.
Language:
English
2021 BRONZE
Live from the Library
When the Chicago Public Library was forced to close its doors due to COVID-19, we had to find a new way to connect with the community. With the help of Chicago celebrities like Oprah and the Obamas, we transformed the library’s Facebook page into a platform where parents could turn to entertain their kids with a modern take on the classic story time. Live From the Library was the most successful campaign in the library’s history with an 800% increase in Facebook followers YOY and over 22 million story views.
Brand:
The Chicago Public Library
Client:
Chicago Public Library
Agency:
FCB Chicago
Language:
English
2020 GOLD
Be a Masshole, Not an Asshole
Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender rights? You just tell them to be themselves. Redefining the term “Masshole” as the champion of civil liberties, our $11K social film reminded Massachusetts citizens, especially men, that only a real asshole would deny rights to their neighbors. “Be a Masshole, Not an Asshole” increased conversation and advocacy among unlikely audiences, helping uphold transgender rights during the 2018 midterm elections.
Brand:
Yes on 3 Coalition
Client:
MullenLowe U.S.
Agency:
MullenLowe U.S.
Language:
English
FINALISTS
Greenpeace
ArzePay
PERIOD.
Period Tax
Cleveland Clinic
Cleveland Clinic Help.
