Small Budgets - Non-Profit

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2022 BRONZE

Ending Virginity Tests

Virginity Testing is still practiced in many countries, using bedsheets as the main proof of a woman’s virginity. M.A.L.I wanted to shed light on this taboo topic and trigger meaningful conversations: We transformed the archaic virginity testing practice

Brand: M.A.L.I. (Mouvement Alternatif pour les Libertés Individuelles)
Client: M.A.L.I. (Mouvement Alternatif pour les Libertés Individuelles)
Agency: TBWA/RAAD
Language: English

2022 BRONZE

Pandemica

Welcome to Pandemica, where pandemics go on forever and vaccine equity is conspicuously absent. Pandemica was created to raise awareness of the dangers of global vaccine inequity and explain that the pandemic does not end with the vaccine, it ends when everyone, everywhere has access. Pandemic is an irreverent animated series with a serious message. Voiced by 41 global celebrities, translated into 15 languages, Pandemica has earned over 8B global media impressions. In September 2021, the World Health Organization adopted Pandemica to continue to build global awareness of vaccine equity.

Brand: The ONE Campaign
Client: The ONE Campaign
Agency: hive
Language: English

2021 GOLD

The Bread Exam

In Lebanon, only 1 in 10 women have ever performed a breast self-exam. With The Lebanese Breast Cancer Foundation, we helped women take their health into their own hands. Because traditions prevent women from talking about their bodies, we created a bread recipe video demonstrating the steps of a breast self-exam by pressing dough with a culturally sensitive call-to-action #Khabazte (Have you baked bread?). With The Bread Exam, we found a way into women’s kitchens and their lives, effectively transforming a regular kitchen experience into a life-saving reminder.

Brand: Lebanese Breast Cancer Foundation
Client: Lebanese Breast Cancer Foundation (LBCF)
Agency: FP7 McCann Dubai
Language: English

FINALISTS

Greenpeace ArzePay

PERIOD. Period Tax

Cleveland Clinic Cleveland Clinic Help.