Small Budgets - Non-Profit
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2021 SILVER
2021 SILVER
Challenging the Cyber Talent of Tomorrow
Getting young computer enthusiasts to consider the cybersecurity careers available within the Military has become an uphill battle as demand for their talents has skyrocketed. To recruit them away from similar jobs at private tech companies they are passionate about, we tapped into their deeper passion for solving complex digital problems and challenged them to take the ultimate test at CyberMission.Tech.
Brand:
TodaysMilitary.com
Client:
JAMRS
Agency:
MullenLowe U.S.
Language:
English
2021 SILVER
Cut Out the Bullshit
2020 was the most deadly year for gun violence in America on record. But with the torrent of overlapping crises in the news, the gun violence crisis was getting lost. How could Change the Ref, run by Manuel Oliver in memory of his son Joaquin, maintain attention for the white-hot gun control issue among its harshest critics (white male gun owners)? With just $1,000, we found the answer at the intersection of fathers, sons and America’s favorite pastime: Baseball.
Brand:
Change the Ref
Client:
Change the Ref
Agency:
MullenLowe U.S.
Language:
English
FINALISTS
Greenpeace
ArzePay
PERIOD.
Period Tax
Cleveland Clinic
Cleveland Clinic Help.
