Small Budgets - Non-Profit

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2022 GOLD

The Missing Peace

Peace in Lebanon is fragile, even though it has been involved in peace-building dialogues. But at its peace table, there are only men. To denounce women’s exclusion from peace talks and nation-building exercises, we took away 50% of letters fr

Brand: UN Women
Client: UN Women Lebanon
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 SILVER

UNseen Story

Genital mutilation, domestic violence, marital rape … illegal to show but in many countries legal to do. How do you raise awareness of these issues when you can’t legally show them? ‘The UnSeen Story’ leveraged a grey area in media regulations to shine a light on gender-based violence. By pixelating pictures of these atrocities paired with direct copy, suddenly unseen issues became seen.

Brand: United Nations Women
Client: UN Women
Agency: MullenLowe
Language: English

2022 SILVER

Shamecards

American postcards: Every city has one, with everything they want to be known for. But thanks to outdated gun laws, our cities are becoming known for something else: mass shootings. Change the Ref’s Shamecards was the first postcard collection designed to be sent to Congress to demand gun law reform. By subverting a nostalgic medium, we made our message heard by 55+ audiences unlikely to favor gun control, as well as inside congress, driving 2.3B earned impressions, and a 21% increase in gun control advocacy for just $7,750 in printing/stamps.

Brand: Change The Ref
Client: Change The Ref
Agency: MullenLowe
Language: English

FINALISTS

Greenpeace ArzePay

PERIOD. Period Tax

Cleveland Clinic Cleveland Clinic Help.