Small Budgets - Non-Profit

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2022 SILVER

UNseen Story

Genital mutilation, domestic violence, marital rape … illegal to show but in many countries legal to do. How do you raise awareness of these issues when you can’t legally show them? ‘The UnSeen Story’ leveraged a grey area in media regulations to shine a light on gender-based violence. By pixelating pictures of these atrocities paired with direct copy, suddenly unseen issues became seen.

Brand: United Nations Women
Client: UN Women
Agency: MullenLowe
Language: English

2022 SILVER

Shamecards

American postcards: Every city has one, with everything they want to be known for. But thanks to outdated gun laws, our cities are becoming known for something else: mass shootings. Change the Ref’s Shamecards was the first postcard collection designed to be sent to Congress to demand gun law reform. By subverting a nostalgic medium, we made our message heard by 55+ audiences unlikely to favor gun control, as well as inside congress, driving 2.3B earned impressions, and a 21% increase in gun control advocacy for just $7,750 in printing/stamps.

Brand: Change The Ref
Client: Change The Ref
Agency: MullenLowe
Language: English

2022 BRONZE

Pandemica

Welcome to Pandemica, where pandemics go on forever and vaccine equity is conspicuously absent. Pandemica was created to raise awareness of the dangers of global vaccine inequity and explain that the pandemic does not end with the vaccine, it ends when everyone, everywhere has access. Pandemic is an irreverent animated series with a serious message. Voiced by 41 global celebrities, translated into 15 languages, Pandemica has earned over 8B global media impressions. In September 2021, the World Health Organization adopted Pandemica to continue to build global awareness of vaccine equity.

Brand: The ONE Campaign
Client: The ONE Campaign
Agency: hive
Language: English

FINALISTS

Greenpeace ArzePay

PERIOD. Period Tax

Cleveland Clinic Cleveland Clinic Help.