Commerce & Shopper: Omni-Channel Shopper Solution

In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.

2024 SILVER

How 2 Charcuterie

Boar’s Head How2Charcuterie program came in when no major player was owning the board in retail. We helped shoppers overcome their decision paralysis and aided in inspiration for the char-curious. Objectives were to grow sales, reach a new consumer, get them to try and get our mnemonic easy-to-follow creative up in-store. Our sales grew in our top retailers, we increased both trial and repeat at major participating retailers, thanks to having increased ACV distribution of display – plus, targeted media exceeded all benchmarks!

Brand: Boar's Head
Client: Boar's Head
Agency: Tracy-Locke
Language: English

2024 BRONZE

DoorDash Self-Love Bouquet

DoorDash wanted to grow its flower delivery service during Valentine’s Day. In a world where social media shames singles on Valentine’s Day, DoorDash flipped “singleness” into a positive and decided to empower singles who deserved some self-love. DoorDash turned self-love into self-pleasure with The Self-Love Bouquet, a bouquet of flowers with the most popular sex toy of the year. Within 3 days, the Self-Love Bouquet sold out. The campaign’s 7-day span drove 795m earned impressions across 120 pieces of coverage and singles some much-needed self-love.

Brand: DoorDash
Client: DoorDash, Inc.
Agency: GUT
Language: English

2024 BRONZE

"Celebrate Caregivers"

Amid rampant inflation, Walmart’s budget-conscious, self-sacrificing caregivers were bypassing premium-priced Voltaren for their own arthritis relief, despite the brand’s acknowledged efficacy. “Celebrate Caregivers” reversed the brand’s precipitous -15% decline in buyers by elevating the caregiving role from “just doing what needs to be done” to one worthy of acclaim and rewards, giving caregivers the self-permission they needed to prioritize their own wellness and “get moving again.” Voltaren buyers rose +11% vs. same period a year ago and unit sales +8%, boosting brand dollar sales +18% and fueling +3% category growth.

Brand: Voltaren
Client: Haleon
Agency: VMLY&R Commerce
Language: English

FINALISTS

ZzzQuil & Pure Zzzs ZzzQuil Better Sleep for Better Days

Kraft The Kraft World Cup Burger Joint

Canon Beauty deserves to be printed