Haleon

Andy Edwards, Shopper Engagement Lead - Walmart
Stephanie Porter, Shopper Engagement Manager

VMLY&R Commerce *Lead Agency

Shelly Schroedl, VP Strategy
Emily Studnicka, Sr. Analyst, Marketing Science
Taylor Peters, Account Executive
Delaun Anderson, Art Director
Matthew Coppola, Creative Director
Sasha Viatrov, Group Account Director
Grace Strehlow, Sr. Project Manager
Tracy Mathison, SVP Creative
Lindsay Fellows, SVP Account
Luke Rapert, Account Executive
Asha Tantuwaya, VP Strategy
Maria Holmes, Manager

Publicis Media *Lead Agency

Alex Goidel, Media Director
Will Hauer, Media Manager

WalmartConnect

Seth Mindel, Partner Lead

Fandango

Jessica Smith, Brand Partnerships

Blis Media

Jennifer Diel, Sales Director

Acorn Influence, LLC

Hunter Poole, VP Sales

Amid rampant inflation, Walmart’s budget-conscious, self-sacrificing caregivers were bypassing premium-priced Voltaren for their own arthritis relief, despite the brand’s acknowledged efficacy. “Celebrate Caregivers” reversed the brand’s precipitous -15% decline in buyers by elevating the caregiving role from “just doing what needs to be done” to one worthy of acclaim and rewards, giving caregivers the self-permission they needed to prioritize their own wellness and “get moving again.” Voltaren buyers rose +11% vs. same period a year ago and unit sales +8%, boosting brand dollar sales +18% and fueling +3% category growth.