CLIENT
DoorDash, Inc.
Kofi Amoo-Gottfried, Chief Marketing Officer
Gina Igwe, VP, Consumer Marketing
David Tai Bornoff, Head of Brand Marketing
Katherine Flynn, Brand Marketing Manager
Peter Sergel, Director, Marketing
Scott Lee, Marketing Manager
Nicole Sia, Senior Director, Head of Content and Social Marketing
Jinny Davoudi, Senior Manager, Communications
Cristen Milliner, Manager, Consumer Communications
Hannah Gulla, Senior Brand Strategist
Superette
Mariota Essery, Executive Creative Director
Rafael Segri, Group Creative Director
Adriel Teles, Design Director
Alissa Sheely, Senior Manager Business Lead
Daisy Farber, Project Manager
Rachel Dady, Senior Copy Lead
Eric Arline, Lead Copywriter
Julio Sotomayor, Senior Graphic Designer
AGENCY
Anselmo Ramos, Co-Founder & Creative Chairman
Andrea Diquez, Global CEO
Carmen Rodriguez, Global Chief Growth Officer & Partner
Ricardo Casal, North America Chief Creative Officer & Partner
Juan Javier Pena Plaza, North America Chief Creative Officer & Partner
Fernando Ribeiro, Global Chief Strategy Officer & Partner
Ariel Abramovici, Executive Creative Director
Bruno Acanfora, Executive Creative Director
Matias Candia, Group Strategy Director
Aurélie Diaz, Associate Creative Director
Lauren Torres, Senior Copywriter
Junia Parodi, Head of Resourcing
Teddy Notari, Group Account Director
Christian Pierre, Chief Data & Intelligence Officer
Martin Tarrab, Data Team Leader
Jose Cerezal, Junior Analyst
Jack Cutler, Executive Producer
Griffin Morrow, Producer
Alexandra Velasco, Director of Communications
Rosa Cubas, Digital Strategy Director
Isabella Perez, Senior Content Strategist
SUMMARY
DoorDash wanted to grow its flower delivery service during Valentine’s Day.
In a world where social media shames singles on Valentine’s Day, DoorDash flipped “singleness” into a positive and decided to empower singles who deserved some self-love.
DoorDash turned self-love into self-pleasure with The Self-Love Bouquet, a bouquet of flowers with the most popular sex toy of the year.
Within 3 days, the Self-Love Bouquet sold out. The campaign’s 7-day span drove 795m earned impressions across 120 pieces of coverage and singles some much-needed self-love.
