Professional Services
Includes Business/Professional services such as accounting, consulting, legal, employment, etc.
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2000 BRONZE
e-business People
Despite market leadership, IBM Global Services was challenged by an image as an impersonal, behind-the-times hardware-driven IT services vendor. The e-business People campaign launched in February 1999 with the goal of promoting IGS as an approachable, top of mind provider of leading-edge IT services. The campaign featured honest portraits of real IGS employees to humanize IGS and provide proof of IGS' real experience and real business results. The fully integrated multimedia campaign resulted in greater purchase consideration, direct lead generation and the creation of a more strategic, Internet-savvy brand image for IGS.
Brand:
IBM Global Services
Client:
IBM Corporation
Agency:
Ogilvy & Mather
Language:
English
1997 GOLD
Xerox Color. The Color of Business
Primarily, the purpose of the "Xerox. The Color of Business" campaign was to utilize Xerox's DocuColor 40 and its superior color technology as a catalyst to firmly establish the Xerox brand as the leader in color copy/printing. Secondarily, the purpose was to stimulate active consideration for Xerox color products. The campaign was designed to help Xerox meet their aggressive marketing objectives and sales goals.
Brand:
The Document Company
Client:
Xerox Corporation
Agency:
Young & Rubicam New York
Language:
English
1997 SILVER
Fridays Free
The "Fridays Free" campaign from Sprint Business was developed to reinvigorate Sprint's performance in the small business segment. By offering small business the ability to do more business, not just save money, Sprint was able to signifigantly improve new customer aquisition as well as retention of current customers. And this was accomplished within an extremely competitive marketplace, against more heavily supported brands.
Brand:
Sprint
Client:
Sprint
Agency:
Grey New York
Language:
English
FINALISTS
Frontdoor
Frontdoor App
ZenBusiness
Moms Mean Business
RE/MAX
Taking Real Estate “Disruptors” Head On
