Professional Services
Includes Business/Professional services such as accounting, consulting, legal, employment, etc.
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PROGRAM
1996 SILVER
Smart Solutions
Although the USPS has the widest range of delivery products and services at the best value, very few people are aware of it. This access to a wide range of value-based products is most useful to the small business person who is extremely pressed for time. The Smart Solutions campaign creates awareness of this wide range of products and services and leverages this unique competitive advantage into a benefit for small businesses. The campaign was responsible for momentous gains and results showed heightened awareness, improved perceptions of the USPS, and increasing revenues after it ran.
Brand:
United States Postal Service
Client:
United States Postal Service
Agency:
Young & Rubicam New York
Language:
English
1996 BRONZE
Solution Sharp
The 1995 Sharp Electronics "Solution Sharp" advertising campaign was a highly effective multi-media program that has exceeded all of the advertising/marketing goals.
Brand:
Sharp Electronics Corporation
Client:
Sharp Electronics Corporation
Agency:
Griffin Bacal Inc.
Language:
English
1995 GOLD
AT&T True USA Savings and AT&T True Rewards
Exceeded goals by not just maintaining share, but growing share, and far surpassed enrollment objectives for True USA Savings and True Rewards during the fiercest year of competition in the category. Before AT&T and FCB/Leber Katz Partners introduced the "Your True Voice" campaign, AT&T had experienced a decade of free-falling share decline. AT&T needed a powerful campaign to re-establish its value proposition. To this end, AT&T True USA Savings and AT&T True Rewards were introduced. By encouraging customers to enroll in these programs as well as challenging misperceptions in the marketplace, AT&T not only met the goal of maintaining share in 1994, but showed share growth; greatly surpassed 1994 enrollment objectives for True USA Savings and True Rewards, and dramatically improved customer perceptions along three vital measures.
Brand:
AT&T
Client:
AT&T
Agency:
FCB/Leber Katz Partners
Language:
English
FINALISTS
Frontdoor
Frontdoor App
ZenBusiness
Moms Mean Business
RE/MAX
Taking Real Estate “Disruptors” Head On
