AGENCY
Leslie Shaffer, Co-Chief Creative Officer
Kara Buckner, President & Chief Strategy Officer
Melissa Hoke, Creative Director
Emily Swenson, Creative Director
Erin Tait, Group Strategy Director
Melanie Castell, Account Director
Joshua Ahlberg, Group Account Director
Savanah Brihn, Strategy Lead
Jamie Rome, Copywriter
Veronica Kraus, Art Director
Reed Hoffman, Copywriter
Justine Pelayo, Art Director
Mark Nelson, Research Director, Planning
Rob Lee, Executive Producer
Alex Roundtree, Producer
Julie Stimmel, EVP, Digital Client Services
Kelly Holley, Group Account Director
David Anderson, Group Creative Director
Jason Dille, Chief Media Officer
Autumn Colon, Associate Director, Social Strategy
Ned Show, Chief Executive Officer
Dan Dehner, Chief Interactive Officer
Clint Godlesky, Director of Development
Mike Quinn, UX Director
Patrick Nace, Digital Strategy Director
Mike Siemanowski, Associate Creative Director
Maureen McBride, Digital Copywriter
Camille Clarson, Social Strategist
Tom Wilson, Executive Creative Director
Kylee Brown, Associate Media Director
Bastion Insights
SUMMARY
Frontdoor was a new consumer brand, with a new app, in the crowded home repair and service app category. To stand out, the team invented a ground-breaking app feature (video chat a Frontdoor Expert) and made product demo ads disguised as entertainment to drive double the projected (X 153%) downloads in just six months. And best of all, now every homeowner can "Open the Frontdoor" to easily get their exhilarating feeling DONE!
