Professional Services
Includes Business/Professional services such as accounting, consulting, legal, employment, etc.
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2001 SILVER
2001 BRONZE
Credential Verification
ChoicePoint, a recent spin-off of Equifax, provides information and analysis to businesses for the verification of credentials in business relationships - from potential vendors and partners to new hires and prospective insurance policyholders. Today, after an aggressive series of acquisitions and the company's first umbrella brand marketing effort, ChoicePoint is positioned as the leader in this new category of credential verification.
Brand:
ChoicePoint
Client:
ChoicePoint, Inc.
Agency:
Fitzgerald+CO
Language:
English
2000 GOLD
There's A Better Job Out There
Monster.com's objective was to break out of the highly cluttered, largely unbranded online job board category to become the first-stop destination brand for anybody considering a job change. The campaign, which harnessed the emotion of kids talking about what they want to be when they grow up, was launched on the Super Bowl and went on to become one of the most successful.COM launches of the year.
Brand:
Monster.com
Client:
Monster
Agency:
Mullen
Language:
English
FINALISTS
Frontdoor
Frontdoor App
ZenBusiness
Moms Mean Business
RE/MAX
Taking Real Estate “Disruptors” Head On
