Professional Services

Includes Business/Professional services such as accounting, consulting, legal, employment, etc.



Taking Out the Source

The advertising effectively drove AT&T price perceptions into range (below 10%) increasing revenue for AT&T's long distance business.

Brand: AT&T
Client: AT&T
Agency: McCann-Erickson New York

Take Another Look, It's Xerox.

The purpose of "Take Another Look. It's Xerox" campaign is to re-establish the company's market share position with small businesses. The advertising effort is designed to combat misperceptions by communicating that Xerox makes affordable, small copiers for small business and that they are sold through local, independently-owned Xerox Authorized Sales Agents. In addition, this campaign continues to feed the sales channel with customers-initiated qualified leads on an ongoing basis by creating interest from small business owners during their buying window.

Brand: Xerox
Client: Xerox Corporation
Agency: Young & Rubicam New York

Smart Solutions

Although the USPS has the widest range of delivery products and services at the best value, very few people are aware of it. This access to a wide range of value-based products is most useful to the small business person who is extremely pressed for time. The Smart Solutions campaign creates awareness of this wide range of products and services and leverages this unique competitive advantage into a benefit for small businesses. The campaign was responsible for momentous gains and results showed heightened awareness, improved perceptions of the USPS, and increasing revenues after it ran.

Brand: United States Postal Service
Client: United States Postal Service
Agency: Young & Rubicam New York

2017_cn_2017_e171-sd-100543230_hero_1 Suning The Tape Pledge
2016_de_2016_10004_hero_1 Deutsche Bahn Diese Zeit gehort Dir
2016_de_2016_10005_hero_1 Deutsche Telekom Unsere Lieder werden EINS

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