Professional Services
Includes Business/Professional services such as accounting, consulting, legal, employment, etc.
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1997 SILVER
Fridays Free
The "Fridays Free" campaign from Sprint Business was developed to reinvigorate Sprint's performance in the small business segment. By offering small business the ability to do more business, not just save money, Sprint was able to signifigantly improve new customer aquisition as well as retention of current customers. And this was accomplished within an extremely competitive marketplace, against more heavily supported brands.
Brand:
Sprint
Client:
Sprint
Agency:
Grey New York
Language:
English
1997 BRONZE
1996 GOLD
Take Another Look, It's Xerox.
The purpose of "Take Another Look. It's Xerox" campaign is to re-establish the company's market share position with small businesses. The advertising effort is designed to combat misperceptions by communicating that Xerox makes affordable, small copiers for small business and that they are sold through local, independently-owned Xerox Authorized Sales Agents. In addition, this campaign continues to feed the sales channel with customers-initiated qualified leads on an ongoing basis by creating interest from small business owners during their buying window.
Brand:
Xerox
Client:
Xerox Corporation
Agency:
Young & Rubicam New York
Language:
English
FINALISTS
Frontdoor
Frontdoor App
ZenBusiness
Moms Mean Business
RE/MAX
Taking Real Estate “Disruptors” Head On
