Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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2024 GRAND
2024 GOLD
The Skin Test Soap
The Skin Test Soap: Una campaña que mostraba como se veía un melanoma en todos los tonos de piel, siendo esta la enfermedad mas grave de la piel. Una idea que buscaba llamar la atención de la prensa, influencers, expertos y personas provocando una conversación más amplia ayudando a romper el mito de que es una enfermedad de piel blanca y que no afecta tanto a pieles oscuras. También mostramos a las personas cómo podría verse el melanoma en su tipo de piel para ser más fácil de identificar.
Brand:
Amadita por tu Salud
Client:
Amadita Laboratorio Clínico
Agency:
The Table by de ferrari borrell
Language:
Spanish
2024 GOLD
Pepsi - Thematic (Why Not Meri Jaan - Ride For Change)
This effective campaign strategically engaged a demographic of young females previously disconnected from the Pepsi brand. It seamlessly integrated a powerful Brand-Say, offering a disruptive brand POV on female mobility through a thematic, with impactful Brand-Do initiatives, like training 10,000+ university-going females, issuing learner licenses, and reaching over 100,000 through university programs. Together this not only resulted in notable business outcomes, but also made a significant societal impact by through the 'Why Not' platform, effectively shifting societal narratives on female mobility, achieving both brand equity and positive social change.
Brand:
Pepsi
Client:
PepsiCo
Agency:
Alt Story (Pvt.) Ltd.
Language:
English