SUMMARY
In an exemplary display of compassionate marketing, Pet City's Act Pawsitive campaign altered the futures of over 442 pets through adoption, sterilization, and chipping, integrating animal welfare into their brand ethos. Over 16 Adoption Days, in partnership with more than 30 Animal Welfare organizations, the campaign successfully found forever homes for more than 150 stray pets. Additionally, 292 pets were sterilized or chipped. This initiative not only reinforces Pet City's role as a corporate pillar for social good but also strengthens community ties and promotes animal welfare. Pet City's CSR initiative epitomizes its vision by focusing on educating society and providing solutions to significant issues like stray animals, which total 4 million in companion pets. The core of their campaign is rooted in "Act Pawsitive" and "Pet City Academy" for responsible adoption and guardianship education. Over 16 months, their adoption days have placed over 150 dogs in forever homes.