Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2023 SILVER

DATATIENDA

WeCapital, una pequeña financiera de México buscaba crecer su negocio de créditos a mujeres. La realidad del país ha hecho que para muchas mujeres de escasos recursos sea prácticamente imposible acceder a créditos por falta de historiales crediticios. WeCapital encontrando que sus historiales yacían en cuadernos de tiendas de barrio donde siempre han pedido prestado, decidió desarrollar una plataforma online que digitalizaba y visibilizaba esa data, creándoles un historial crediticio válido que las incluyera financieramente; generando así 10,300 nuevos historiales de crédito y creciendo +80% los créditos a mujeres.

Brand: Data Tienda
Client: WECAPITAL
Agency: DDB MEXICO S.A. DE C.V.
Language: Spanish

2023 SILVER

ColourCheck

To bring its purpose of “giving every child the best start in life”, Babyshop took on coloudblindness among UAE’s children. We based our thinking on a truth: We can learn about children while they play, so what if we identified colourblindness through play (vs worry-inducing medical environments)? And we created: THE COLOURCHECK PENCIL SET. A double-sided multi-coloured pencil set to identify colourblindness in the early years. Distributed across schools and Babyshop stores, multi-coloured pencil sets became tools for parents to identify if a child was colourblind.

Brand: Babyshop
Client: Babyshop - Landmark Group
Agency: Publicis Groupe - Publicis Middle East (United Arab Emirates)
Language: English

2023 SILVER

I Will Always Be Me

This isn’t a story of doing good for the good of the brand only. It’s a story of innovation creating hope in the face of terminal illness. A lesson in why creating empathetic experiences makes for greater impact than telling purposeful stories alone.

Brand: Dell
Client: Dell Technologies
Agency: VMLY&R New York
Language: English

FINALISTS

Pure Leaf Iced Tea The "No" Grants

Chick-fil-A The Brake Room

McDonald's Eating Equally with Eatqual