Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

FILTER BY:

PROGRAM

2023 SILVER

No trash - No problem

By consistently investing in Kevin for 6 years, and not being seduced by the desire for novelty and innovation, Aldi took on the established giants John Lewis and Coca Cola to become the UK’s most effective and favourite Christmas advertising. Kevin was declared ‘The Nation’s Favourite Christmas Ad’ in 2020, and again in 2021, even surpassing the iconic ‘Coke Truck’. Most importantly Kevin helped to deliver a 6-year value share growth of 54%, £618m in incremental revenue and an overall ROMI of 241%. Not bad for a humble vegetable.

Brand: Getlini EKO landfill
Client: Getlini EKO
Agency: White Label (Latvia)
Language: English

2023 SILVER

DATATIENDA

WeCapital, una pequeña financiera de México buscaba crecer su negocio de créditos a mujeres. La realidad del país ha hecho que para muchas mujeres de escasos recursos sea prácticamente imposible acceder a créditos por falta de historiales crediticios. WeCapital encontrando que sus historiales yacían en cuadernos de tiendas de barrio donde siempre han pedido prestado, decidió desarrollar una plataforma online que digitalizaba y visibilizaba esa data, creándoles un historial crediticio válido que las incluyera financieramente; generando así 10,300 nuevos historiales de crédito y creciendo +80% los créditos a mujeres.

Brand: Data Tienda
Client: WECAPITAL
Agency: DDB MEXICO S.A. DE C.V.
Language: Spanish

2023 SILVER

ColourCheck

To bring its purpose of “giving every child the best start in life”, Babyshop took on coloudblindness among UAE’s children. We based our thinking on a truth: We can learn about children while they play, so what if we identified colourblindness through play (vs worry-inducing medical environments)? And we created: THE COLOURCHECK PENCIL SET. A double-sided multi-coloured pencil set to identify colourblindness in the early years. Distributed across schools and Babyshop stores, multi-coloured pencil sets became tools for parents to identify if a child was colourblind.

Brand: Babyshop
Client: Babyshop - Landmark Group
Agency: Publicis Groupe - Publicis Middle East (United Arab Emirates)
Language: English