Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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2023 BRONZE
Your place is in the kitchen only when you want it to be.
The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. Did it work? Kind of: 75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%
Brand:
Tazz
Client:
HCL Online Advertising
Agency:
Jam Session Agency
Language:
English
2023 BRONZE
#Enmascarado_ Una campaña anti-Grooming by Movistar Argentina
Logramos nuestro objetivo de redirigir a los padres a nuestra página web para brindarles más herramientas de detección. Además, esta campaña fortaleció nuestro mensaje de responsabilidad social digital y tuvo un impacto positivo en varios atributos de marca. Los niveles de eficacia publicitaria alcanzaron su punto más alto en todo 2022, y aumentamos nuestra posición como marca comprometida con la sociedad en la región de AMBA y en el segmento de +25 años. En las redes sociales, se generaron 476 publicaciones, con un total de 3,1 millones de impresiones.
Brand:
Movistar Argentina
Client:
Movistar
Agency:
VMLY&R
Language:
Spanish
FINALISTS
Pure Leaf Iced Tea
The "No" Grants
Chick-fil-A
The Brake Room
McDonald's
Eating Equally with Eatqual
