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Pepsi
Pepsi - Thematic (Why Not Meri Jaan - Ride For Change)

RAN IN: Pakistan

CLIENT
PepsiCo


AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



Cheil Worldwide *Lead Agency



Starcom Pakistan



BBDO Pakistan



SUMMARY

This effective campaign strategically engaged a demographic of young females previously disconnected from the Pepsi brand. It seamlessly integrated a powerful Brand-Say, offering a disruptive brand POV on female mobility through a thematic, with impactful Brand-Do initiatives, like training 10,000+ university-going females, issuing learner licenses, and reaching over 100,000 through university programs. Together this not only resulted in notable business outcomes, but also made a significant societal impact by through the 'Why Not' platform, effectively shifting societal narratives on female mobility, achieving both brand equity and positive social change.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,Influencer / Key Opinion Leader,Trade Shows, Trade Communications, Professional Engagement,TV

Language: English