Brand Experience: Live + AR/VR/Digital

For brand experiences that include both live event, and augmented/virtual reality/digital components

2020 SILVER

Keeping Fortnite Fresh

When popular video game Fortnite announced a new game mode called Food Fight, Wendy’s found a way in: we destroyed in-game burger freezers alongside gamers for more than nine hours. We not only successfully entered the world of Fortnite, we changed it, as game developers removed burger freezers from Fortnite.

Brand: Wendy's
Client: Wendy's
Agency: VMLY&R
Language: English

2020 SILVER

Moonshot

To celebrate the 50th Anniversary of the Apollo 11 Moon Landing, the JFK Presidential Library and Museum was looking to drive awareness with younger audiences of President Kennedy’s bold vision for the space program and the Apollo 11 mission. That’s why we reimagined the Apollo 11 Mission as if it happened today. JFK Moonshot was a fully-synchronized augmented reality re-enactment of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later. Because history is best remembered when experienced.

Brand: John F. Kennedy Presidential Library & Museum
Client: John F. Kennedy Presidential Library & Museum
Agency: Digitas
Language: English

2020 SILVER

SelfieSTIX: Making it easier to get close-ups with your dog

Dentastix was in a fight against copycat products. And it was losing. So we changed the fight. Instead of competing over price or how well Dentastix cleans tartar versus, we appealed to dog owners’ emotions. We created SelfieSTIX (a treat clip that attaches to your phone to get your dog’s attention) and Dentastix Studios (an app that puts Snapchat-like filters on your dogs’ faces to create the best photos). As a result, we sold out at Target during our 10-week activation and experienced the largest spike in sales since 2015.

Brand: Pedigree Dentastix
Client: Mars Petcare
Agency: BBDO New York
Language: English

FINALISTS

Hellmann's Hellmann's vs. Virtual Food Waste

Johnson & Johnson The Road to a Vaccine

JetBlue Pie In The Sky