Brand Experience: Live + AR/VR/Digital

Say It With Chocolate

Cadbury Dairy Milk was becoming less relevant to people, so we found a new role for the bar in gifting. We turned a plain bar of chocolate into a bespoke greeting card and invited people to Say it with chocolate. In TESCO stores across Malaysia during Hari Raya, a modified letterpress machine was used to imprint messages that consumers desired on a bar of CDM. The idea helped to change peoples perceptions of CDM as a gift, leading to a substantial lift in sales.

Brand: Cadbury Dairy Milk
Client: Mondelez Malaysia
Agency: Geometry Global
Language: English

CORFO Becas Ingles 2013

Brand: CORFO
Client: Corfo
Agency: Prolam Y&R
Language: Spanish

Call of Duty: XP

Despite strong competition and economic headwinds, Call of Duty: Modern Warfare 3 sales expectations were at their highest. COD needed to remind fans that i wasn't just a good game - it was their brand. COD: XP, a 3-day event, celebrated the consumer's love for this monolithic franchise by invoking the adrenaline rush of competition in distinctly authentic interactive environments. But, it was the explosion of these experiences to millions via social media that diffused competition and locked-in record pre-orders (54% higher vs. prior year) setting the stage for the biggest entertainment launch in history.

Brand: Call of Duty
Client: Activision Blizzard, Inc.
Agency: NCompass International
Language: English