Brand Experience: Combination (Live, Virtual/360)

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.

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Pokefest

Taking advantage of the Pokemon Go trend that required interaction with physical points known as Poke Stops, we searched for areas with higher concentration of stops. The zones were branded as a point of by using purchased items to personalize the user´s experience when receiving a reward. Two events were conceptualized and we promoted attendance through social networks. Results in 10 campaign days:  162 million impressions (Goal: 18M impressions)  Attendees: 38,000 (target: 8,000 attendees)  The new channel allowed us to achieve 1.3M impressions in an 8-hour period.


Brand: Tigo
Client: Tigo
Agency: Feat Mia

IKEA Po Sasiedzku

The challenge was to build trust in IKEA before opening Lublin store. We knew that traditional media would't work. The aim was to find opportunities to dialogue with inhabitants, build interest online, and turn it into a contribution to increase visits and sales amount. We've decided that we'll introduce IKEA as a new neighbor - we will welcome and invite others to our home. That is why we've opened IKEA Po Sąsiedzku - a Swedish, homely space in which everyone can feel good and get to know the brand.It worked!


Brand: IKEA Po Sasiedzku
Client: IKEA
Agency: Agencja Warszawa

Tulipán Translate

Tulipán, marca de preservativos y productos sexuales, promueve en todas sus comunicaciones el concepto de “placer seguro” y busca constantemente abordar las nuevas maneras en que la gente disfruta del sexo. Teníamos que seguir construyendo el camino para pasar de ser una marca de preservativos a una marca de sexo. Para eso desarrollamos “Tulipán Translate”, un traductor específicamente creado para sextear. Parada en la observación de que el sexting es una nueva forma de sexo institucionalizada que plantea la tensión entre lo divertido y lo inseguro, esta plataforma buscaba reconectar con el core target joven de la marca con una temática relevante, de manera interactiva y orgánica.


Brand: Tulipán
Client: Kopelco
Agency: BBDO Argentina

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_ar_2018_06_hero_1 Honda Motor Argentina Airbag
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