Brand Experience: Live + AR/VR/Digital
For brand experiences that include both live event, and augmented/virtual reality/digital components
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PROGRAM
2022 SILVER
Blue 3 Chalay 10 Shaves Tak!
Our primary objective was to reverse the decline of sales by obtaining and achieve a double-digit volume growth. We set out to achieve this by making at least 0.8 million stadium viewers see this across the span of 34 matches and at least 10 million viewers at home watching from their TV to become aware of the superior value that Blue 3 offers. As a result, our sales grew by 114% on Gillette Blue 3.
Brand:
Gillette
Client:
P&G (
Agency:
Adcom Pvt. Ltd.
Language:
English
2021 SILVER
Super Wendy's World
How could Wendy's reach gamers, the next generation of fast food eaters, who don’t want to be reached? We approached gaming less like an advertising channel and more like a social platform. Rather than just reaching this audience, we engaged with and played games alongside them. Gamers spent more than 9.8 million minutes watching Wendy’s on Twitch and downloaded branded in-game content more than 988,000 times. We amassed such a following we became the first verified restaurant account — placing Wendy’s in the top 1% of all Twitch streamers.
Brand:
Wendy's
Client:
Wendy's
Agency:
VMLY&R
Language:
English
2020 GOLD
Lysol Laundry
Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.
Brand:
Lysol
Client:
Reckitt Benckiser
Agency:
McCann New York
Language:
English
FINALISTS
Hellmann's
Hellmann's vs. Virtual Food Waste
Johnson & Johnson
The Road to a Vaccine
JetBlue
Pie In The Sky
