Brand Experience: Combination (Live, Virtual/360)

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.



Inspiring India's New Dreamers

Client: Amazon Seller Services Pvt. Ltd.
Agency: Ogilvy & Mather Group, India

IKEA Po Sasiedzku

The challenge was to build trust in IKEA before opening Lublin store. We knew that traditional media would't work. The aim was to find opportunities to dialogue with inhabitants, build interest online, and turn it into a contribution to increase visits and sales amount. We've decided that we'll introduce IKEA as a new neighbor - we will welcome and invite others to our home. That is why we've opened IKEA Po Sąsiedzku - a Swedish, homely space in which everyone can feel good and get to know the brand.It worked!

Brand: IKEA Po Sasiedzku
Client: IKEA
Agency: Agencja Warszawa

Romania’s Next Big Vlogger

Brand: Coca-Cola
Client: The Coca-Cola Company
Agency: McCann Worldgroup Romania

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_ar_2018_06_hero_1 Honda Motor Argentina Airbag

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