Brand Experience: Combination (Live, Virtual/360)
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.
IKEA Po Sasiedzku
The challenge was to build trust in IKEA before opening Lublin store. We knew that traditional media would't work. The aim was to find opportunities to dialogue with inhabitants, build interest online, and turn it into a contribution to increase visits and sales amount. We've decided that we'll introduce IKEA as a new neighbor - we will welcome and invite others to our home. That is why we've opened IKEA Po Sąsiedzku - a Swedish, homely space in which everyone can feel good and get to know the brand.It worked!
Brand: IKEA Po Sasiedzku
Agency: Agencja Warszawa