Brand Experience: Live + AR/VR/Digital

For brand experiences that include both live event, and augmented/virtual reality/digital components

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2023 GOLD

Coke Studio Season 14

Coke studio to date, has been through several generational shifts. This year, along with the launch of the new brand positioning ‘real magic’, Coke studio instead of growing older is now getting even younger with younger artists and their modern-day music catering to the gen-Z of Pakistan on a national level. Season 14 was able to gather 603 million views on social media since its launch in January and has proved to be a newer brand experience for the audience across the globe.

Brand: Coke Studio
Client: Coca Cola Pakistan
Agency: Ogilvy Pakistan
Language: English

2023 GOLD

Burgers. Love. Hellmann's

Hellmann's, a newly launched brand for retail in Pakistan wanted to make its consumers aware that the taste they had been loving in restaurant burgers for years was Hellmann’s. Hellmann's was present for sale in HORECA channel, but this was the first time it was being made available for retail. Hence, a 3-episode digital series was launched where the host Anoushay Ashraf explored the most popular burger joints of Pakistan and revealed their secret recipe to the audience.

Brand: Hellmann's Mayonnaise
Client: Unilever Pakistan Limited
Agency: Symmetry Group
Language: English

2023 SILVER

Pakistan Pavillion

The Pakistan Pavilion surprised the world at Expo2020 Dubai. It wasn’t featured or published anywhere before start of Expo2020. But once Expo opened, it was continuously featured in Top 5 Pavilions to visit by international media, critics and bloggers, Visitor footfall and hype attracted over 1 million visitors and was one of the most visited pavilions. The Pakistan Pavilion was heavily featured in many news stories as a must visit pavilion including the global CNN and regional National, Khaleej Times and Gulf News and it became everyone’s must visit pavilion.

Brand: Pakistan Pavilion-EXPO 2020 Dubai
Client: Trade Developement Authority of Pakistan (TDAP)
Agency: Bullseye DDB
Language: English