Brand Experience: Live + AR/VR/Digital
For brand experiences that include both live event, and augmented/virtual reality/digital components
FILTER BY:
PROGRAM
2017 GOLD
2017 SILVER
#CallBrussels
"In November 2015, after Brussels was linked to the terrorist attacks in Paris, the international media portrayed Brussels as ‘the capital of terrorism’ and many tourists cancelled their trip. Visit Brussels, the Brussels tourism board, wanted to change this negative perception. Trough an orignal display 'online/real life' we create the possibility to call locals to ask them in live ""how is life in Brussels?"". The effects of the campaign really exceeded the expectations. The hastag #CallBrussels was used all over the world and 12,688 calls were made from 154 countries."
Brand:
Visit Brussels
Client:
Visit Brussels
Agency:
AIR
Language:
English