Brand Experience: Live + AR/VR/Digital

Stopover Buddy

Stopover Buddy has been the most successful global campaign to date for Icelandair, undoubtedly achieved through a strong content rich strategy. With a share of voice of less than 1% against big spending competitors, Buddies delivered 1014 pieces of earned coverage estimated to be worth over £252 million in media value. The campaign increased Stopover bookings by a record 42%, creating incremental value for the business and achieving record recommendation levels of over 90%.

Brand: Icelandair
Client: Icelandair
Agency: The Brooklyn Brothers
Language: English

The Swedish Number

The Swedish Tourist Association has invested in Swedish countryside for 130 years. By 2015 they were on the brink of collapse - memberships had plummeted by 20%. The Swedish Number was a phone number anyone in the world could call and anyone in Sweden could answer. It enabled Swedes to share stories about their country, making them rediscover it themselves. With £0 media investment the Swedish Number was one of the most talked about campaigns of 2016, generating PR value of $146,621,169, and achieving a 5 year ROMI of 6912%.

Brand: Swedish Tourist Association
Client: Swedish Tourist Association
Agency: INGO
Language: English

Mercedes-AMG INNER FORCE

Brand: Mercedes-AMG
Client: Mercedes Benz Taiwan
Agency: Ogilvy & Mather Taiwan
Language: Mandarin