Brand Experience: Combination (Live, Virtual/360)

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.



Enjoy Eating by Using Cellphone

Brand: IKEA
Client: IKEA
Agency: Ogilvy & Mather Taipei

Volvo LifePaint

Volvo's challenging point of view on safety - protecting people outside the cars - became a phenomenon around the world, not by talking about it, but by creating a new product that did it for real. Volvo Lifepaint is a reflective spray paint that makes cyclists and other road users safer at night. It's commercial impact is on brand - revitalising safety perceptions - and on car sales, by bringing people in to dealerships to buy it - where they are more likely to start buying cars.

Brand: Volvo
Client: Volvo Cars UK
Agency: Grey London

Baedal Minjok 2016 Campaign

배달의민족 2015년 캠페인 목표는 배달앱 1위 브랜드로서 업의 본질에 관한 메시지 전달을 통해 시장 파이를 키우는 것이였음
배달 음식은 ‘적당히 한 끼 때우는 음식’이라는 소비자들의 좋지 않은 선입견을 깨고자 배달의민족 앱에서 리뷰가 좋은 '배달 맛집'을 실제로 소개함
이번 캠페인은 배달 맛집에 대한 소비자들의 인식을 바꾸는 계기가 되었고 광고에 소개된 맛집의 매출과 함께 다운로드, 주문수, 리뷰수 등 배달의민족
마케팅 수치를 동반 상승시켰음 (다운로드 수 1,600만 →  2,000만 / 월 주문 수 430만 → 560만 / 월 리뷰 수 24만 → 37만)

Brand: Baedal Minjok
Client: Woowa Brothers
Agency: HS Ad

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_na_2018_e-3069-941_hero_1 United States Postal Service Irresistible Mail

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