Brand Experience: Live + AR/VR/Digital
For brand experiences that include both live event, and augmented/virtual reality/digital components
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PROGRAM
2017 SILVER
2017 SILVER
Freshness Gang
It has been years since a campaign had such an impact on consumers. And yet it was seemingly a simple loyalty program recruitment. We gave consumers a reason to distinguish us from competition: Gang Świeżaków – communication platform that turned boring fruits into a team of superheroes. Gang Świeżaków is not only about collecting madness among Poles, but also helping Moms to shape healthy eating habits in their families. Final result for Biedronka? Over 3,5 million of Poles using their Moja Biedronka cards.
Brand:
Biedronka
Client:
Jeronimo Martins Poland
Agency:
MEC
Language:
Polish
FINALISTS
Hellmann's
Hellmann's vs. Virtual Food Waste
Johnson & Johnson
The Road to a Vaccine
JetBlue
Pie In The Sky
