Transportation

Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.

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2009 GOLD

The Slog

The three-hour drive between Seattle and Portland is awful. As bad as it is, most people would still rather drive than fly. To convince business travelers to give the Horizon Shuttle a shot, the drive was branded "The Slog," a near-forgotten chapter in transportation lore billed as the longest three-hour drive in American history. Over the five-month campaign, 84,338 more passengers flew the shuttle compared to the previous year. The $300,000 campaign generated almost $8.5 million in incremental revenue during the campaign period.

Brand: Horizon Air Seattle to Portland Shuttle
Client: Horizon Air
Agency: WONGDOODY
Language: English

2009 SILVER

Decongestant M

When Missouri shut down a large portion of Interstate 64, St. Louis commuters faced major congestion and headaches. Metro, the operator of the public transportation system, saw an opportunity to position itself as the answer to congestion problems. The best way to get rid of nasty congestion? A decongestant, of course. The campaign, using many non-traditional mainstream media, turned Metro into a consumable good in the form of a faux-medicinal remedy, "Decongestant M," and helped increase awareness and ridership.

Brand: Metro
Client: Metro
Agency: Schupp Co.
Language: English

2009 BRONZE

Reclaiming JetBlue

When JetBlue first launched, the airline challenged industry conventions. JetBlue brought humanity back to air travel, offering a great experience for low fare and created many fans. Seven years later, ambitious expansion led to growing pains, and JetBlue's original mission wasn't so clear. This campaign is more than advertising -it is a brand idea. Jetting has begun to re-establish JetBlue's commitment to crewmembers and customers and restore JetBlue's role as challenger of the industry.

Brand: JetBlue
Client: JetBlue
Agency: JWT
Language: English