Transportation

Christmas Surprise Plan

Brand: Eva Air
Client: Eva Air
Agency: Webgene
Language: Mandarin

Nonstop Love

This is a story about greed, corruption and ego in Dallas. Since 1979, Southwest Airlines competitors made out like bandits thanks to the Wright Amendmenta federal law restricting nonstop flights beyond the contiguous states from its home at Dallas Love Field, leaving Dallas flyers only one option to fly nonstop. After 35 years, Southwest finally got the darn thing repealed. With the help of a massive yearlong billboard campaign, Texas Rangers baseball, and even The Beatles, bookings reached historic highs. In short, Dallas fell in Nonstop Love.

Brand: Southwest Airlines
Client: Southwest Airlines
Agency: GSD&M
Language: English

Visit Mum

Visit Mum is the story of how one mother and her son captured the hearts of everyone living away from home. For British Airways, its a story of defying conventions in a category wrought with clichs and overly rational, price and product driven messaging by placing emotional, nostalgia-inducing content at the center of a retail campaign. Visit Mum not only reversed BAs fortunes on one of its most important routes, but set a precedent that would change the way BA approached retail marketing for years to come.

Brand: British Airways
Client: British Airways
Agency: Ogilvy & Mather
Language: English